Encouraging and educating Spotify- active musicians through artist centric content.
Content Strategy (Editorial, Social, Video)
Spotify for Artists is a new sub division of Spotify that is focused on artists that use Spotify to share their music.
Through video mini-series The Game Plan and Best Advice, social-only video franchises, an active social media presence, and editorial content, we reached and resonated with tens of thousands of Spotify active artists and their teams.
Our goal was to make these artists feel supported by Spotify and educate them on the tools on the platform that can help them as well as non-Spotify related specialized business advice from the pros (Mary J. Blige, Rick Ross, Christina Aguliera, to name a few).