Lina Abascal
Lina Abascal
LA-based Content Strategist

Lina Abascal is a creative strategist based in LA.

 

 
linabackdrop.png
Netflix.jpg

Netflix

The voice of "your TV loving BFF" to 55+ million fans on social via in-house at Ralph Creative. 

cover-miller-1500x515.jpg

Miller

Combining music and travel content for a global audience via contract with Junkee Media Australia.

125508853.jpg

Brisk Bodega

Reaching niche music communities online and off via contract with VICE Media.

SKAM Austin.jpg

SKAM Austin

Creating in-world content for gen-Z binge watchers via in-house at Ralph Creative.

C_E5VpBXsAAYekp.jpg

Bumpers.fm

Making podcast creation modern enough for gen-Z as the Head of Content of Bumpers.fm.

joymode

Joymode

Inspiring people to do more and own less in today's on-demand economy via freelance.

I love all my clients tho. Here are some smaller projects: 

  • Headspace: Editorial content creation 
  • Deep Eddy Vodka: Copywriting, social strategy 
  • Fernet-Branca: Copywriting
  • Verizon Wireless: Editorial content creation 
  • Pepsi: Editorial content creation

More information about these campaigns upon request.

 

Personal Projects & Writing

 

Being deeply immersed in culture and as logged on as possible is critical to the work I do.

My writing has appeared in Playboy, VICE, The Daily Beast, Refinery 29, and more.  

Sometimes I make zines and books, too.

 
bloghousethebook

Bloghouse: The Book

A successfully Kickstarter backed book filled with original art, interviews, and cultural criticism, from your favorite dance music era.

headachefromcrying

A Headache from Crying

A real tear-jerker told over the course of seven personal essays telling the story of a breakup without closure.

thesearenotaboutyou

These are not about you

A collection of personal essays, poems, and short stories chronicling a decade of romance or something close to it.