Lina Abascal
Lina Abascal
LA-based Content Strategist

Lina Abascal is a creative strategist based in LA.




The voice of "your TV loving BFF" to 55+ million fans on social via in-house at Ralph Creative.



Inspiring and educating Spotify musicians and their teams via contract with The Front.


Lipton Brisk

Reaching niche music communities online and off via contract with VICE Media.

SKAM Austin.jpg


Creating the world of SKAM Austin for gen-Z binge watchers via in-house at Ralph Creative.


Making podcast creation modern enough for gen-Z as the Head of Content of



Inspiring people to do more and own less in today's on-demand economy via freelance.

Smaller projects need love too: 

  • Headspace: Editorial content creation

  • Eaze: Copywriting, social strategy, editorial content creation

  • Deep Eddy Vodka: Copywriting, social strategy, influencer campaigns

  • Fernet-Branca: Copywriting

  • Verizon Wireless: Editorial content creation

  • Pepsi: Editorial content creation

  • Coors Brewing Company: Content strategy, editorial content creation

  • Courvoisier: Editorial content creation

More information about these campaigns upon request.


She Writes!


My writing has appeared in McSweeney’s Internet Tendency, Playboy, VICE, The Daily Beast, Refinery 29, and more.  

I am currently writing Bloghouse: The Book (University of Texas Press, 2020).

Sometimes I make zines, too.


Bloghouse: The Book

A successful Kickstarter project turned real-ass-book filled with original art, interviews, and cultural criticism from your favorite dance music era.


A Headache from Crying

A real tear-jerker told over the course of seven personal essays telling the story of a breakup without closure.


Tweeting & Deleting

A traveling reading series for women and non-binary writers showcasing diverse talent. Each event features pieces centered around an alternating theme.