Lina Abascal is a writer. She lives in Los Angeles, where she was born and raised.

She grew up contributing to rock zines and later dance music blogs, sneaking around Hollywood with a fake ID interviewing your favorite musicians. She studied journalism in San Francisco before moving to New York, where she wrote the VICE column ‘Around the World in 80 Raves.’ 

Through her consultancy, Two Palms Creative, she has worked with brands and agencies on award winning advertising and social media campaigns.

Her first book, Never Be Alone Again: How Bloghouse United the Internet and the Dancefloor (2021) was a national bestseller and nominated for the Music in Culture award by the American Musicology Society.

For five years, Lina has hosted the bookclub at non-profit art space Junior High Los Angeles. The current theme is California. All are welcome.

Lina is working on a variety of film and writing projects. She is open to commissions and consulting work. Email her and say hello.

Writing

Lina is a frequent contributor to the Los Angeles Times. Her writing has also appeared in WIRED, The Wall Street Journal, Rolling Stone, and more. See recent articles here. 

Brand Clients

Lina works with clients on creative strategy and copywriting. Past clients include Netflix, Amazon, Hulu, Equinox, Peloton, Spotify, Calvin Klein, Fernet-Branca, HP, Saucony, Eaze, and more.

Film

Lina’s first film, Stud Country is currently on its festival run. It premiered at Full Frame Documentary Film Festival 2024 and won the Jury Award for Best Short.