Uniting millennials worldwide through EDM centric travel content.

 

Task:

  • US Market Consulting
  • Content Strategy
  • Editorial Content Creation

In partnership with Australian dance music website InTheMix, Miller wanted to target EDM millennials with a global dance centric city guide series. I created an editorial strategy for the US market portion of this branded content campaign focused on editorial and multimedia content from Los Angeles, New York, San Francisco, Las Vegas, and Miami. I wrote a portion of this content myself as well and identified trending freelancers from top publications to contribute.

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