Creating an online music and culture hub complete with a nationwide event series.
Artist & Nightlife Partnerships
Experiential Event Strategy
Editorial Content Creation
Brisk Iced Tea partnered with VICE’s Noisey.com to create The Brisk Bodega, an online music and culture hub complete with its own nationwide experiential event series. Brisk wanted to target underground and hyper-internet hip-hop fans and lean into the accessible, neighborhood vibe of their product.
I came on as a consultant to identify specific local markets and existing subculture scenes to partner with nationwide as well as select musical artists that fit the brand’s goals (DJ Mustard, Just Blaze, DJ Sliink, and more). The 14-date nationwide tour was 80% partnerships with existing recurring parties and 20% original events.
Content from the events as well as original editorial and video content was posted on the Brisk Bodega subpage of Noisey over the course of a year.